Brand Position – 4 Key Focus Areas

Brand Position – 4 Key Focus Areas

In life, we position ourselves to gain an understanding of our identity. You might position yourself as a motivated athlete, a software geek, or a whimsical, fun-loving artist. It’s your niche, your brand, and your overarching theme of you.  It’s the same...
Managing Risk In Your Business

Managing Risk In Your Business

When you live life, taking risks is inevitable. Just by stepping outside of your house, you’re opening yourself up to a whole host of perils! It’s an unavoidable part of being alive. So how can you deal with managing risk in your business? But, there’s a difference...
Intellectual Property: Rocket Fuel In Your Business

Intellectual Property: Rocket Fuel In Your Business

You might have already read our blog on how to build a scalable business and how strategically examining your product, packaging, and distribution can open up the potential for growth. Now we have a concept that aligns with this; intellectual property (IP). The...
Build a Scalable Business

Build a Scalable Business

Every business has a foundation it’s built upon. This is what you sell, whether it’s a product or a service, and most CEOs will accept this without question. This is a great start, but it doesn’t stop there! If you want to build a scalable business...
3 Styles Of Great Communication

3 Styles Of Great Communication

Fyodor Dostoevsky once wrote, “Much unhappiness has come into the world because of bewilderment, and things left unsaid”. He’s not the first person to write – or talk – about communication and the many great problems that can occur because of it, and he...